The Slash Effect

Many months ago, as I navigated the next phase of my professional life, I picked up One Person / Multiple Careers by Marci Alboher. I meant to read it on a business trip to California, where I was meeting with my favorite writing clients. Too wrapped up with projects, didn’t happen. I meant to read it on another business trip to California, where I was presenting a new product at a trade show for my “day job.” Too wrapped up with show prep, didn’t happen. Meant to read it on my first real vacation in five years, and Lori reminded me that I was actually on a vacation.

This week, I finally got to sit down and absorb Marci’s book, which really distills the trend in our world right now: we no longer expect a single job or a single employer to provide every piece of the fulfillment we seek in our lives. We often speak of work/life balance. However, there’s still — for some of us — the need to have a work/work balance, or the desire to stretch every one of our creative muscles and still get paid for it.

As I see it, hobbypreneurs are a distinct subset of the “slash” professionals that Marci writes about. The profile theater director/computer programmer comes to mind, as do many passages about lawyers who act, sing, and dance. The most important thing to take away from this book is the kinship with folks like the author herself, a lawyer/journalist, who have spent so much of their time justifying their actions to friends and family. There are so many of us who seek creative fulfillment alongside financial reward, understanding that it’s not always fair or accurate to expect a single job to hold all of that promise.

The Four-Hour Workweek

As I mentioned before, Tim Ferriss’ book inspired me to pull my thoughts together around hobbypreneurs after I became one myself. I didn’t just want to let go of all of the projects I was working on after I took a corporate gig. And while Tim’s idea of streamlining yourself out of a corporation might be attractive to many readers, I personally like showing up for work — I get a lot of energy from that environment.

From his own experience, Tim suggests that a really efficient entrepreneur can operate a profitable business in about four hours a week. In most cases, that requires taking an existing business and pruning down to the most important activities. For startups, this philosophy involves letting go of preconceived notions about more hours = more money. Tim emphasizes making smart investments of time and resources instead of merely slogging away with brute force.

Therefore, I looked at ways to trim the hedges on my side projects. Certainly, my paid freelance writing is still a “job” instead of a “hobby,” but I still had to get more efficient in that part of my life. The biggest area of opportunities came from my skunk-works projects, like standalone websites and side blogs.

My biggest takeaway from Tim’s book was to evaluate the ROI for each of the projects I’m involved in. Under my definition of being a hobbypreneur, something’s got to be a lot of fun for me to spend time on it if it’s not earning me as much money as my job or my paid writing projects. I let go of a lot of domains for projects I wanted to start, but hadn’t found the time for. Like sloughing off dead skin, the projects that meant the most to me came bubbling up to the surface.

I must admit that I tried using one of the virtual assistance agencies Tim listed, and didn’t have much success. The folks at the overseas agency were very helpful and exceedingly polite. However, when I tried to have them confirm appointments and make research calls for me, the folks on the other end of the line found them difficult to understand. (One vendor called me up right after a confirmation call and asked me if I was playing a prank on them.) Still, should I ever get back to the point where I need lots of help making calls, I won’t hesitate to use a domestic VA service.

Echoing the earlier work on Thomas Leonard, Farriss emphasizes eliminating the routines and tasks that don’t immediately get you closer to your goal. In my case, I’m not trying to pare my work life down to a total of four hours per week so I can go on travel adventures like Tim. Instead, I’m trying to balance a job I love with a personal life and with the projects that can earn me significant amounts of income from just a small investment each week.